Introducing THE one platform built to solve today’s biggest content marketing challenges*

Managing multiple distribution partners

Achieving scale

Measuring audience engagement

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*Digiday Content Marketing Summit Poll 2016

PULSEPOINT'S CONTENT MARKETING PLATFORM

Eliminate the guesswork from finding the right audience at scale. Our technology guides your content marketing to the audience you want to engage. Distribute and optimize your content across premium digital destinations using 25+ native, social and content discovery channels.

Content Marketing 

POWERFUL TOOLS FOR UNPARALLELED BENEFITS 

SIMPLE TO USE


Manage multiple distribution partners with one platform -  to maximize your performance and minimize your workload.

DISTRIBUTION AT SCALE


Leverage our scale to find your ideal audience or let us match your data across social, native and content discovery outlets.

CONTENT CREATION CAPABILITIES

Tap into our writer network to create original, custom content that aligns with your strategy and audience.

AUDIENCE & CONTEXTUAL TARGETING

Proprietary contextual & audience targeting technology gets your content in front of the audience you want, across any screen.

HEADLINE & CREATIVE OPTIMiZATION

Easily create headline and image variants to find the winning creative by distribution channel and device.

ENGAGEMENT OPTIMIZATION

Real-time optimization based on performance and KPIs quickly adjusts your budget as needed. Prioritizes on-page behavior as well as ad-level metrics, not specific placements or partners.

KEY METRICS

Extensive data at the creative, audience and page levels across each channel give you clear insights. Use that to enhance current & future campaigns.

ACTIONABLE INSIGHTS

Full dashboard to monitor performance across all channels in real time to evaluate campaign progress with rock-solid numbers. Because results are what matters.

HOW IT WORKS 

CREATE YOUR BRAND MESSAGE

Easily upload your content to the platform via URL. Set targeting rules, select distribution channels, budget and flight dates.

Custom content creation and strategy services are available for brands seeking support in developing original stories and videos.

ONE STORY, MULTIPLE CREATIVES

 The platform makes it easy to create multiple headlines and image variations across all channels to adjust budget towards winning creative.

FIND the right audience

 We use data, not guesswork, to match your content to your target audience. Set your targeting and our technology will guide you to the right eyeballs. 

DISTRIBUTE AT SCALE

Experience the value of managing multiple distribution partners with one platform -  to maximize your performance and minimize your workload. Distribute and optimize your content across premium digital destinations using 25+ native, social and content discovery channels.

OPTIMIZE FOR GREATER ROI

Not all content performs equally. PulsePoint’s platform optimizes content, formats and channels - helping your campaign increase engagement, consumer favorability and ROI. Monitor target audiences to determine who is engaging with your content and adjust budget accordingly for maximum engagement.

CONTENT MARKETING DOWN TO A SCIENCE

Instantly view and manage your entire campaign with rock-solid numbers mid- and post- campaign and access the information you want to bring the results you need.

Unparalleled Optimization Technology

Taking metrics a step further with Content Interaction Optimization

Using over 100 data points, our optimization software identifies the best performing stories across all channels in real time and optimizes your campaign to maximize performance.

CREATIVES IN DISTRIBUTION

Using a multivariate approach across 25+ distribution channels, our platform determines the winning creative combinations for each piece of content.

OPTIMIZATION

Once distribution begins, PulsePoint's platform weighs ad- and page-level data based on your KPIs and optimizes your campaign in real time.

ACTION 

Increase ad spend on best performing channels and creatives.

X

$$$

$$$

$$$

X

X

RESULT

Real-Time Optimization brings better performance

HIGH RETURN ON AD SPEND

METRICS THAT MATTER

KEY METRICS

PulsePoint's platform automates 15+ brand metrics down to the channel and page level, giving you access to real time, unified insights for extremely granular & holistic assessments of what’s working or not. CPx- based pricing so you only pay for results.

AD METRICS

Clicks
Impressions
CTR
In-ad video views
In-ad social actions
Site-level reporting

PAGE LEVEL METRICS

Scroll depth
Scroll velocity
Average time per visit
Total time in view
Social actions
Page views
Video views

Ready to get started?

Contact us now
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STAY ON POINT  
Q1 2016

In a world where we are inundated by ad messages and digital noise, content marketing helps brands build a relationship- versus a one night stand- with audiences. But how do you find the right audience? How do you take your brand messages to the next level? How do you attract audiences to your content?

How do you MAKE ADS MATTER?

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