The Simpsons spare no one: American Idol and X-Files are just a sampling of the cultural icons that the show has taken a pop shot at. There have been Apple references in past seasons: it was a Mac that was parodied in an attempt by a Springfield bully to use handwriting recognition software.
But Apple or rather Mapple was front and center in the latest episode. Ipods were replaced by MyPods and Steve Jobs was re-christened Steve Mobs. There was even a parody of the famous 1984 commercial featuring Comic Book guy.
I won't give away the plot for those of you still waiting to see it but sounds like Fox lawyers are working to block the clips on YouTube.
Most discussions on technology blogs like CNet seem to have degenerated into arguments regarding the quality of Simpsons episodes through the ages. I'd be interested in seeing if there is a significant spike in sales of Apple products following this informal promotion. Given The Simpsons' cult following, getting on the show can only be good for marketers.
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