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Sponsored by ad:tech

Just how popular is social influencer advertising?

By John Egan on Aug 29, 2015

A burgeoning form of advertising is wielding a wealth of influence. Social influencer advertising — featuring promoted tweets, for instance, from a teen heartthrob hawking a certain brand of soda — is rising as a force in how brands boost awareness. A 2014 study found that social influencer advertising, also known as sponsored social, ranked first for effectiveness among all marketing channels. Social influencer advertising beat experiential marketing, celebrity endorsements and TV advertising. Research company Halvorson Group conducted the study for social influencer firm IZEA. The study found that 74 percent of marketers would use or recommend sponsored social. “Earning the Love of Social Influencers,” a Nov. 4 session at ad:tech New York, will explore how brands can connect with social

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Donna Iadipaolo

Award-winning journalist & certified public school teacher in math, English, and social sciences since 1988. I earned my Bachelor s degree from the University of Michigan-Ann Arbor and graduated with honors, where I studied English, mathematics, social sciences, engineering, and education. While teaching full-time during the day, I earned my Master s of Arts degree at night, earning a 3.8 grade-point. Currently, I am working on an additional graduate degree, a Master s of Science degree. -Contributed to the writing, editing, and publishing of various stories for publications such as The Michigan Daily, Metro Times, The Village Voice, Ear Magazine of New Music, Insurance and Technology, Ypsilanti Press, Ann Arbor News, The Dexter Dispatch, Ann Arbor Family Press, Ann Arbor Observer, Ann Arbor Journal, The Ann Magazine, Saline Reporter, Dexter Leader, Manchester Enterprise, Milan News-Leader, and Chelsea Standard, Monroe Guardian, Ile Camera, News-Herald, and Dearborn Press and Guide. -In 2012, won award from the Michigan Press Association for article in a shared-series on “Remembering 9/11”.