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Google rolls out its own ad-blocking service, Contributor

By Joe Kukura on Apr 27, 2015

Ad-blocking software is an anathema to the online advertising industry, which makes it curious that the world’s largest online advertiser is launching a new ad-blocking tool. But Google, which made nearly $60 billion in online advertising last year, is the latest and unlikeliest participant in the boom of ad-blocking software. They call it Google Contributor, and it allows users to block ads on select sites such as The Onion and Mashable for a monthly fee of $2, $5 or $10. Contributor by Google is a cross between a paid membership and a crowdfunding drive and is an out-of-the-box experiment in online ad revenue. The world's largest, wealthiest and most successful online advertising company is doing a crowdfunding campaign. We live in interesting times indeed.  Ad-blocking of programmatic a

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John Michael Spinelli

John Michael Spinelli is a communication professional and former credentialed Ohio statehouse journalist. His professional background in economic development, combined with his work for the Ohio Senate, The Ohio Public Works Commission and the Office of Ohio Secretary of State, give him great latitude and keen insight into the important issues of the day in Ohio, around the nation and the world. His award-winning leadership work at The Columbus Chamber, where he developed unique and lasting neighborhood business partnerships, and his almost five years of owning a small business, brings a private sector and employer perspective to the issues he covers. Contact John at ohionewsbureau@gmail.com.