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'Bloodvertising' is the latest ad trend of 2015

By Barry Eitel on Aug 31, 2015

While the advertising industry is used to thought leaders proclaiming that marketing needs to be increasingly personal, a few agencies from around the world have taken that maxim and pushed it to extreme lengths this year. “Bloodvertising” is one of the hottest new advertising trends of 2015 and has been used for several powerful campaigns. Recently, BBDO Russia revealed a series of “bloody portraits” created for Glorix, a Russian insect repellent created by Unilever. By creating beautiful micro-paintings from the blood splattered out of squashed mosquitoes, BBDO Russia hoped to not just set Glorix apart from competitors but to also convince people to donate blood. The macabre show appears to have worked. After showing the portraits in a posh art gallery, BBDO Russia reports 80 percent of

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Donna Iadipaolo

Award-winning journalist & certified public school teacher in math, English, and social sciences since 1988. I earned my Bachelor s degree from the University of Michigan-Ann Arbor and graduated with honors, where I studied English, mathematics, social sciences, engineering, and education. While teaching full-time during the day, I earned my Master s of Arts degree at night, earning a 3.8 grade-point. Currently, I am working on an additional graduate degree, a Master s of Science degree. -Contributed to the writing, editing, and publishing of various stories for publications such as The Michigan Daily, Metro Times, The Village Voice, Ear Magazine of New Music, Insurance and Technology, Ypsilanti Press, Ann Arbor News, The Dexter Dispatch, Ann Arbor Family Press, Ann Arbor Observer, Ann Arbor Journal, The Ann Magazine, Saline Reporter, Dexter Leader, Manchester Enterprise, Milan News-Leader, and Chelsea Standard, Monroe Guardian, Ile Camera, News-Herald, and Dearborn Press and Guide. -In 2012, won award from the Michigan Press Association for article in a shared-series on “Remembering 9/11”.