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Marketers: How to reach social maturity

By Shahnaz Mahmud on Oct 24, 2014

A Psychology Today article produced a list of seven attributes marking signs of maturity. Rounding out the list: A mature person seeks wisdom before acting. The main takeaway is that the wiser an individual gets, the more they realize they need more wisdom. This may find meaning where social media maturity is concerned. And it will actually be a topic for discussion on Day 1 of ad:tech New York: “Time to Grow Up: Reaching Social Analytics Maturity,” given by Tom Strachan, VP Sales - North at GoodData. GoodData has created a social maturity model, indicating maturescence is on its way in the analytics space. It begins with the Status Quo - building a presence. Then moves to Expansion - growing the brand, expanding presence, gaining a social following. Up a notch, Efficiency is the next step

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.