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Ad fraud moving to mobile devices: Report

By Joe Kukura on Aug 27, 2015

Ad fraud experts have long predicted fraudulent bot traffic would soon become a significant problem for mobile devices. That shoe has now dropped, according to a new report. In the graphic above, we see an app called Celebrity Baby, until recently available in the Google Play store. We also see that Celebrity Baby is running hundreds of invisible ads in the background — ads the user doesn't even see but they report false impressions back to the ad network while burning through substantial amounts of your data and your device's battery life. Celebrity Baby and its related "zombie apps" have been removed from Google Play, but the genie is out of the bottle. Malicious app developers have penetrated the mobile arena with ad fraud, leaving Google Play and the Apple App Store to play whack-a-mol

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Donna Iadipaolo

Award-winning journalist & certified public school teacher in math, English, and social sciences since 1988. I earned my Bachelor s degree from the University of Michigan-Ann Arbor and graduated with honors, where I studied English, mathematics, social sciences, engineering, and education. While teaching full-time during the day, I earned my Master s of Arts degree at night, earning a 3.8 grade-point. Currently, I am working on an additional graduate degree, a Master s of Science degree. -Contributed to the writing, editing, and publishing of various stories for publications such as The Michigan Daily, Metro Times, The Village Voice, Ear Magazine of New Music, Insurance and Technology, Ypsilanti Press, Ann Arbor News, The Dexter Dispatch, Ann Arbor Family Press, Ann Arbor Observer, Ann Arbor Journal, The Ann Magazine, Saline Reporter, Dexter Leader, Manchester Enterprise, Milan News-Leader, and Chelsea Standard, Monroe Guardian, Ile Camera, News-Herald, and Dearborn Press and Guide. -In 2012, won award from the Michigan Press Association for article in a shared-series on “Remembering 9/11”.