Publishers

PUBLISHER SOLUTIONS

A comprehensive and flexible platform built to simplify programmatic selling for maximum revenue and inventory insights. Activate your programmatic revenue boost today.

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BUILD A PROGRAMMATIC MODEL FOR YOUR BUSINESS NEEDS

Every publisher’s inventory is different. Their programmatic needs are too. PulsePoint gives you the power to build a programmatic model fit to your business needs so you can focus on strategy and optimize revenue.

BEST-IN-CLASS PUBLISHERS SEE UP TO 24% HIGHER CPMS WITH SIMPLER, UNIFIED AD TECH STACKS*

* The Boston Consulting Group, "A Programmatic Path To Profit For Publishers",  July 2015

IMPLEMENTATION CHOICES

Programmatic monetization isn’t a one size fits all strategy. Pick the integration method fit to your business' specific needs.  

IMPLEMENTATION CHOICES

Programmatic monetization isn’t a one size fits all strategy. Pick the integration method fit to your business' specific needs.

TAG BASED

A simple and straightforward way to monetize inventory. Drop a tag in your ad server and start earning.

HEADER BIDDING

Allows for multiple programmatic demand partners to access inventory and increase bid competition – works with your ad server and allows all inventory and partners to compete on equal footing.

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API

Maximize inventory yield by requesting bids simultaneously from your partners. An API integration gives you the most control but works in parallel with your ad server – requires specific customization.

AUCTION METHODS 

Getting set up to sell programmatically isn't as complicated as the jargon makes it sound. Here's a breakdown of the three ways you can work with PulsePoint.

AUCTION METHODS

Getting set up to sell programmatically isn't as complicated as the jargon makes it sound. Here's a breakdown of how to work with PulsePoint.

OPEN AUCTION

Programmatically sell inventory to all buyers in the PulsePoint marketplace via real-time auctions.

PRIVATE MARKETPLACE

Offer customizable, invitation-only marketplaces where your inventory and audience is available to select buyers - via fixed price deals or private auctions.

UNIFIED ANALYTICS

MAXIMIZE REVENUE MORE EFFICIENTLY

Access real-time reporting with data as rich as your content. Our advanced Publisher Selling Desk offers publishers the tools and metrics to take full control of inventory performance, all accessible in an easy-to-use interface.

Understand which inventory is drawing the most attention and its value in the marketplace with analytics to help you learn, adapt, and make decisions.

CHANNELS

Display

High Impact

Native

In-App

Video

Mobile Web

AD CONTROLS & VERIFICATION 

Our proprietary technology connects quality sites like yours to quality brands at scale. So only the ads you want - within the terms you set - make it on to your site.

Human & Machine Monitoring

Human & Machine Monitoring

We personally vet every new partner to ensure they adhere to our standards.

DOMAIN BLOCKING

DOMAIN BLOCKING

Blocking by advertiser domain and ad server.

CONTENT FILTERS (E.G. ALCOHOL)

CONTENT FILTERS (E.G. ALCOHOL)

Blocking by content type and category.

CREATIVE ATTRIBUTE BLOCKING

CREATIVE ATTRIBUTE BLOCKING

Block by creative attributes and behaviors (i.e. audio, flash).

MALWARE DETECTION

MALWARE DETECTION

Sophisticated detection to block suspicious code and/or environments based on ongoing third party analysis.

3RD PARTY VERIFICATION PARTNERS

Brand Safety Policy

PulsePoint understands our revenue optimization and ad-stack management goals, while working closely with us to address our individual business needs.  

Nathan Putnam
CEO, The Blogger Network
PulsePoint provides us with industry leading tools and performance insights across channels in real-time. They increased our fill rate by 28% and mobile demand increased 60% 

Rebecca Mercer, Advertising Sales Manager, American Kennel Club

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Pub Etiquette
Proper Conduct for a Programmatic Age
Publisher Edition

Programmatic can get complicated, but as in life, a few clear rules of thumb can steer you in the right direction… in most situations.

Learn How To Become A Proper Publisher

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