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By Joe Kukura on Jun 25, 2015

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By Darren Richardson on Jun 23, 2015

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By Kate Knibbs on Jun 17, 2015

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IAB Round Table Examines the Leading Edge of Mobile Creative

By Joe Kukura on Jun 30, 2015

Innovative mobile ads are capable of delivering big results on the small screens of smartphones and tablets. Traditional banner ads have never been well-suited to mobile, but the industry is developing new forms of advertising that eschew the easily ignored banner for immersive experiences that utilize the full power and functionality of a mobile device. The results are ads that are interactive, engaging, and often do not even look or feel like ads. Several industry leaders shared their mobile success stories and outlined an emerging set of best practices at the June 18 IAB round table event Dispatches from the Leading Edge of Mobile Creative, in San Francisco. These media, ad technology, research, and creative professionals demonstrated successful strategies for engaging consumers on smar

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.

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