Story Stream

1

By Kate Knibbs on May 28, 2015

3

By Kate Knibbs on May 27, 2015

4

By Darren Richardson on Apr 10, 2015

BrandSpace

Sponsored by ad:tech SF

Master storytellers reveal secrets behind 'Dear Kitten' campaign

By Barry Eitel on May 28, 2015

This year’s ad:tech conference in San Francisco brought together many master storytellers of the advertising world to discuss the craft of walking the line between narrative and marketing. Interestingly, many of these experts were discussing “ads” that pushed the limit of the medium, such as Under Armour’s empowering spot featuring ballerina Misty Copeland and Virgin America’s five-hour-plus movie recreating a cross-country flight on an extremely boring fictional airline. One campaign that earned a lot of attention was Purina’s “Dear Kitten” series for its Friskies cat food, which was built with the help of BuzzFeed Motion Pictures and something a friend of yours probably posted on social media. Featuring an older cat giving humorous advice to a kitten, the ad fit perfectly into our age of

Featured Writers

See All

Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.

Why write on Allvoices?

Build Your Brand

Use our publishing tools to show the Allvoices editorial team – and your potential clients – what types of projects you’re best suited for.

Earn

Get selected for sponsored content projects that will have you working with some of the top brands, organizations and events in the world.

Be Heard

Share your unique perspectives, experiences and expertise with our global audience.